I capped off 2011 with the absolute raddest assignment for Fortune Magazine. I was tapped to shoot the offices of Google in Mountain View, CA for their annual list of the 100 Best Companies Work For where Google took #1 in 2012.

Things came together rather quickly on this one. Think I was contacted that Wednesday, the 21st of December and was told our shoot date was the 28th.
Oh yeah, there was that little thing called Christmas on the 25th. Problem? Not at all, I love pressure.
Must confess that I’m really lucky to have a large network of friends and colleagues who just so happen to be among the country’s top photographers. Joe Pugliese and right-hand, Kerensa, came through with thoughts on gear rental and general logistics. They had some assisting names as did my buddy, Misha Gravenor. Gregg “ever-in-flight” Segal had some of the best jedi air travel knowledge, simply texting “just talk to Ken at CarlsonWagonlit.”
Pre-production was all but done, so I was able to shoot my estimate over that Thursday, get it approved, secure gear, hire assistants, and book travel by that Friday the 23rd. By the time I left, this is how my project folder looked.

Little diary in pictures below.

I wanted to travel pretty light for this project, so besides my computer/camera rigs, I only took a soft-bag of niche chimeras. Prefer my modifiers to be completely water-logged and smelling of must after any flight. Kind of helps with my whole self-mythologization project.

If it’s not the magliner, then it’s the Smart Carte. Protip: bungee cord is must have. . . (I heard “protip” more times then I could count down at Google – became a bit of an inside joke with me and my guys assisting)

I chose the Chevy Tahoe 4×4 with an interior capacity of “school bus.” Opting for the environmentally-friendly edition, peep how many miles I got to the gallon.

Rental House humor discovered while charging back-up batteries.

Was doing some “night-before-shoot” sketching for my Photo Editor, Kate Osba. **Sidenote: if you haven’t checked out my 10 minute interview on her “This is the What” blog, check it out right here** // **DOUBLE SIDENOTE: CONGRATS ON HER UPCOMING “THIS IS THE WHAT” MAGAZINE, TOO. . . peep the Kickstarter page, son!**

One of the first things I noticed about the Googleplex is 1) the perks and 2) the personalization of each and every employee work area. This dude had a feelings box. . . stellar.

Google goes out of it’s way to accomodate each person. If you’re PC, they’ll get you on a PC platform. You like Mac, then they’ll get you a Mac. You’re a pirate, be a pirate.

Do you wanna have your strategy meeting over a few bowling frames? Cool, go for it. Chat up the ladies about the next revolution in web standards and SEO while you’re at it.

Organic cupcakes anyone? Here, help yourself at our most awesome, all-you-can eat FREE buffet — one of 18 around the campus! Don’t know how our gal managed to eat four more after this frame was taken.

How about some juice to wash it all down with? Grab your sippy cup because it’s bring your kid (or dog) to work day. . . like everyday. Love the cheeks on that kid. . .

By the time I was finished, I was photo drunk. Tons of stuff to see, all of it photo-worthy. Even managed to snap this pic of Google’s ‘Self Driving Car’ as I was heading to the airport.
If you wanna get a tour of the campus, there’s a pretty great YouTube video here. Thanks again to the Fortune photo department! This issue is OUT NOW on newsstands!
Destroy 2012,
Clinard
New Work for Mental Floss Magazine
Mental_Floss has been keeping me busy with interesting projects lately, so when they got in touch with a few off-the-wall ideas to help illustrate their FUN issue, I was all ears.
They gave me a host of topics as options from the time the Rubik’s cube made its way to China to the day Russia ran out of vodka. . . perhaps the most mind-boggling topic was real-life hamsters that get drunk!
All of the briefs were hysterical and ripe for interpretation, but I ended up pursuing:
1) The unpoppable balloon trick: a ruse where carnies use under-inflated balloons and very light darts as a means to take all your money at the county fair.
2) The birth of miniature golf courses in England and America.
3) The Syrian golden hamster which has evolved and adapted its body to ingest alcohol as a means to get through lean times.
My art director, Winslow Taft, and I started straight in on the miniature golf idea.
My caveat to him was that it’d cost a little more to make since I’d have to tap a prop builder given the turnaround time. Without hesitation he said, do it and my heart swooned in forever bromance/client crush’dom.
I gave my good friend and colleague, Mr. John Lavin of Lavin + Stacey, a shout. We chatted for twenty minutes and John just got it since we have a similar sense of humor.
I sent him the sketch above with this direction “you know, like tiny sand traps and model train trees. . . imagine a 400 yard hole or whatever at the Master’s.”
A couple days later, John sent the image above, and I damn near had a seizure over the excitement of seeing it come to life.
The necessary props were procured and a couple days later my wife came into the studio – with our baby on her back – to be my golfer since men’s legs read like hippopotamus thighs on camera.
After wrapping up the golf component, the next phase was tackling the most important part of the project – an interior shot and cover image illustrating drunken Syrian hamsters.
I should note that there are indeed hamster wranglers out there, but they’re super flaky and take five days to respond to you by email or phone. So after being in the dark for a spell, I made an executive decision and headed to Petco.
At 9pm on a Friday night, one’s options for Syrian golden hamsters are rather limited, so my choice was made in two parts:
1) Mrs. Mark C. Taylor (yes, she’s a famous Deconstructivist Philosopher Theologian) didn’t bite me after a minute of handling.
2) When you’ve got Gretchen Hilmers of G-tou doing your retouching and post, making brown hamsters golden is the least of your worries.
Gretchen confesses that her favorite image we’ve done lately has to be the hamsters. Here’s from her:
I really enjoyed putting the elements together, even down to the little party hat..really put my ‘AWWWWW’ factor into overdrive. My favorite ultra dorky photoshop thing was turning them from gray to orange! Is that too nerdy? If I had some glasses I’d adjust them for seriousness.
That’s Mrs. Mark C. Taylor above in Gretchen’s notes image to Winslow in prepping the cover. Below is how the hamster image ran on the interior of the mag along with our county fair balloon image.
Should note that the cover was a bit of a collabo as well since my brother-from-another-bama-mother, Cary Norton, shot those shiny balloons to letter the FUN of the FUN issue.
No lying, this has got to be one of my favorite jobs of 2012. Keep posted for new updates coming down the pipe very soon!
More always,
Clinard