Now before you guys go getting yourself in a tizzy; you have to understand the client said "it probably won't get made." Additionally, one might find it funny only because I misread an end-of-day email on a beautiful Friday back in July when a client of mine was interested in seeing what I would do with a bear and a bull in "STOCKS" (the prototypical trope to show two different financial markets).
Rather than giving him that, I dreamed up six directions of a bull and a bear in 'SOCKS.'
BACKSTORY - Nick Mrozowski is the creative director at Women's Wear Daily, and the subject line of his email read - "RIGHT UP YOUR ALLEY." He basically had a hand in making my name when he was creative director at Adweek because they'd holler at me with these crazy last minute things, and I'd be able to pull them off in sometimes 60 hours - like the Snapchat ghost concept back in early 2014. For this reason and others, I'll always be ride or die for the guy...
As I jumped into the email, I was thinking "how the heck MROZ know I love socks so much because this is a fashion mag, and I know when that one crazy article on socks come thru Nick gonna be like 'Ash - holler at CLINARD because I know my man got this crazy affinity for socks'."
Because I'm always marrying things together, the email didn't strike me as odd. While playing records backward that Saturday evening, I jumped right in, and - without re-reading the email - I banged out six directions for delivery Monday morning.
Because the bear and bull are typically being cast as adversarial types within this long held, "traditional" trope, I felt it my duty to make them lovers in one scenario because same-sex marriage had just been legalized on a national level (as it should be because it's a right to be who you are and be with who chooses you!!).
Other goofy stuff with an idea that a person could be costumed as either animal, or we get taxidermy to accommodate a sliding budget. Moral of the story - you definitely going to misread some emails when those kiddos come along, so you've got to always go back and re-read those emails young-blood.
More stuff like this soon, along with updates on new personal work and reports from the front lines of fatherhood.