Starbucks Coffee - Fast Company Magazine

In keeping with the current cover story trend, I was recently tapped to shoot the executive team at Seattle-based Starbucks for Fast Company Magazine's annual list of the 50 Most Innovative Companies of 2012, where they took #24.

This assignment was shot at Roy Street Coffee, a pretty cool cafe on Capitol Hill offering a wide range of coffees and teas along with baked goods from The Essential Baking Company.

Probably one of the more fun groups I've had the pleasure of working with lately, these folks have their hands in all manner of the company's social media and partner relation channels. The above outtake shows Mr. Arthur Rubinfeld, chief architect of the Roy Street concept, in the right foreground stirring it up with his colleagues.

What's interesting about the Roy Street location -- besides the fact you can grab a beer or vino if you're not looking to get caffeinated -- is its respect for the environment whereby reclaimed wood and repurposed objects are used throughout the cafe as architectural elements and adornments.

On my scout day, I absolutely fell in love with the wall above.

Nine portrait subjects meant establishing a lighting approach that was rather broad in scope. Better stated, I wanted to "pitch" light into a general area and not so much on any one, individual person.

Knew I'd get something amazingly candid by sitting this group of talented gals/guys down and leaving them be. Got about ten minutes in before they realized we were working again.

Really love the scenario above since nothing brings together a group of folks faster than smartphones and good java!

Thanks so much to Fast Company and the team at Starbucks for an amazing shoot!

Destroy 2012,

Clinard