Brendan Kennedy CEO of Leafly for Financial Times

Got a good three or so feet off the ground with the CEO of Seattle-based, Privateer Holdings (better known as Leafly). FT_Leafly_2014_098_web

In May of last year, I photographed Brendan and business partner, Michael Blue, for (you guessed it) Financial Times. Really loved what I got with them the first time, see it here on my website.

Shot the same day as the call, I had little time to prep. While a couple of battery packs charged in a vacant office, I focused on these little exchanges they'd make at each other like they were about to steal home plate.

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It felt like a special kind of magic happened in the hour spent with those guys. Lit less dramatically than other business or finance projects, the approach was a welcome change of pace.

Flash forward to this, my first shoot in 2014, about ten days ago: thirty minutes of prep and thirty minutes to shoot.

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The Leafly office had since swelled to accommodate more than forty employees, maybe more.

The parking lot that once held about tens cars less than a year ago, now had more than twenty-five of them all perfectly Tetris'ed into every bit of available parking area.

Brendan and his colleagues are at the forefront of a brave new world, so I felt it only fitting that he share his vision of the United States in ten years.

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Don't want to give it all away but just expect most states to look some shade of green.

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Here we are, shooting at the ceiling.

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We got light-headed, so we sat down.

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We said our AÅBC's.

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Before heading outside, I let him sit down for a quick word with a colleague..

I took about eight shots of him there, and they went with the one above (or rather the one on their website).

Pulled him outside for this one, too:

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Quote from my wife:

". . .it looks like the kind of portrait I'd put on a new kind of money."

Hmm. Stay tuned,

Mike