Snapchat Ghost Selfie - Adweek Cover and Feature Opener

01_0203_COVER_DigEd_web This is the Snapchat Ghost taking a Selfie concept for Adweek's annual Mobile issue which is currently in print.

A particularly fun one, it was conceived, shot and delivered in the space of about 60 hours.

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For the cover, they were looking for something that featured a smartphone but blended communication with mobile with social with apps really well.

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Instagram, Whisper and Snapchat were among the apps featured in the story, but I locked in on the Snapchat Ghost character as a good everyman figure.

Tuesday night doodling and Wednesday afternoon approvals yielded late night studio sessions that me shooting until about 1am, Thursday.

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Adweek's Creative Director, Nick Mrozowski, had recommended shooting a photo-illustration for the app, Whisper, so I made him this quick comp.

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Thought the portraits were nice.

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Thanks to my Seattle crew, the folks at Adweek, and one of several right arms, Gretchen Hilmers, who helps me get these concepts and visions out the door.

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More soon,

Mike