These guys from Droga5 made an ad that wasn't an ad but worked better than the ads you buy during the Super Bowl.
A fun exercise in imagination and a trusting client, read all about it here in this week's Adweek.
Shot less than two weeks ago at ShootDigital in New York, I had a blast collaborating with Margo Didia of Adweek on the final tailgating scenario.
Above is a sketch depicting the rough placement of nine people in the horizontal option. Seen below, an early tailgating comp from the ever-talented Gretchen Hilmers of G-tou.
Had a couple other harebrained ideas, but I love where we landed on these.