Michael Clinard wishes you and yours a very special. . . oh wait? Did I miss the cutoff for sending out gimmicky, holiday-themed ephemera?!
Oh no, that’s just me and my good friend, Patrick Kehoe, hanging with Santa Claus some months back on a job I shot for Brooks Running Shoes.
Pat’s too modest to admit it, but he’s on a serious tear right now with projects for Fast Company, The Guardian and Washington State Farmworker Housing Trust now under his belt.
You see, Pat and I came up assisting together, and we’ve been in more photo trenches than you can shake a stick at. That said, it’s incredibly satisfying to see someone who understands the technical side of photography so well get his work out and about.
You probably don’t know this, but a handful of those ‘exceptionally great’ photographers that shoot big ad jobs and heavy-duty editorials rely on uber-skilled assistants and lighting technicians — who Pat and I used to be — to do the work they do. In truth, some of them probably couldn’t find their way out of a dark cave if you gave them a Maglite and the four D batteries it takes to turn it on because there’s always been some super-capable assist/tech to hold their hand OR just light the job for them.
I have such great respect and admiration for photographers that come up through the assisting ranks. Additionally, I can get behind a photographer’s work if I know that they’ve practiced the actual craft of photography — under a working photographer OR in some kind of structured curriculum at a university or technical school.
What I’m getting at is that I see a lot of those ‘f/2.8-soft-focus-backlit-joints-made-sexy-with-a-lightroom-filter’ styles, and I die a little inside each time. It makes me wonder if that individual ever loaded, logged and ran film like I did in the old days. Could he actually take a negative and achieve the same effect in a wet lab area if prompted?
Pat can. And he can fly spaceships, too.
Anyways, what do I know? Maybe it doesn’t even matter now in our industry. I just think there’s something to be said for true photo OG’s (if you will) that are now getting to showcase their style in a larger arena. Kudos to Pat and all the other photo bro’s and bro’ettes who are hustlin’ out there and keeping the torch aflame.
More always,
Mike







































Photo Illustrations for Mental Floss Magazine
I hit the newsstands once a month to look for magazines that jump out at me. Have always liked thumbing through Mental_Floss for the nerdy factoids, fun design and catchy feature openers.
It then came as a great surprise to get an email back in September from their AD, Winslow Taft, asking if I’d photo-illustrate an upcoming feature. After reading his abstract regarding science attempting to solve 10 of the world’s most annoying problems, it really wasn’t hard to say yes.
WRONG WEATHER FORECASTS
WHINY KIDS
WOMEN WHO DATE JERKS
SPAM
OVERHEARD CELL PHONE CONVOS
SONGS STUCK IN YOUR HEAD
NAME AMNESIA
LONG WORK MEETINGS
CEREAL DUST
BEER GOGGLES
His list above had some immediate contenders for me, so I got started straight away on my typical doodle-sent-to-creative exercise that helps to gauge which ideas he liked most.
Our collaboration was effortless, and I really loved how this thing came into being as a barrage of emails sent over one weekend. Perhaps one of my favorite Winslow lines from our convos:
maybe something with powerpoint slides – slide 4 of 1000. . . maybe rip van winkle is passing a plate of donuts with dust and spiderwebs on it?
I wanted a very distilled look to the images that would put the concept front and center. Because these images were photo illustrations — their payoff being completed in post — we opted to photograph all the scenarios in a controlled, studio environment.
In the end, we decided to pursue cereal dust, overheard cell phone conversations, songs stuck in one’s head a.k.a. earworms, long work meetings and spam email.
Sounds weird, but I just saw the spam image so clealy in my mind’s eye before it was ever completed. Because of this, the direction for the shoot had already formed as this modern-day everyman in a quasi-purgatory space going about his daily tasks.
All of the images were preconceived, so it was just a matter of marrying plates containing subject matter — the cans of spam above for example — with the everyman character in another image to create the final, finished photograph.
If you have seven minutes and are still in the dark as to what I’m getting at, there’s a pretty good video tutorial on the compositing process within Photoshop over on Layers Magazine here.
Thanks to Ian Goode for coming out of his squid tank to lend that stellar face of his, not to mention his rad photoshop skills.
Must also extend a big thanks to Mr. Donald Markwick for his amazing beard and Ms. Alexandra Rose Dennis for her multiple personalities (chuckle).
Couldn’t be more pleased with how these turned out, I hope to tackle something like this again soon. Either way, keep your eyes peeled for more exciting updates coming up!
More always,
Clinard